The world of online meeting solutions can be confusing at times, we’re the first to admit that. With many different options, how do you know which ones right for you? To help answer that and alleviate some of your mental strain, we’ve put together these 101s, this one focusing specifically on webinars and all you need to know.
It’s a large-scale online event essentially. Think of it as a big conference but everyone is tuning in from the comfort of their own home, their office, wherever they happen to have their laptop or phone. The difference between a webinar and other online meetings is you as a presenter have full control. Your audience are still able to interact with your event via Q&As, surveys and polls but they won’t be able talk over or interrupt you. This makes them brilliant tools for hosting large scale events, company wide meetings or lead generation (more on this later).
This is the part that deters some people, when you first hear about a piece of meeting software that lets you present to 100s, even 1000s, it can sound slightly daunting. What people don’t often know (and we’re here to educate on) is that they’re surprisingly simple to set-up and run. If your nerves are heightened by the thought that this all must be done live, then you can relax. You can create the illusion that it’s live by pre-recording your event, this allows you to practice until you feel it’s just right. Alternatively, you might want to present live, the point is you have options.
There are several reasons, we’ll touch on what we think they’re most useful for.
There is a notion that webinars are outdated, obviously we’re going to argue against that, but it’s simply not true. Like anything, if you dedicate time to produce something of quality then people are going to pay attention. The same goes for online events, the whole idea of it being an outdated platform spawns from people using the platform in the same monotonous way. Don’t just upload a PowerPoint and expect to generate 1000s of leads. Make the most of the platform to showcase engaging content, use multimedia, polls, surveys and Q&As to create the best possible experience for your audience. Sounds like a huge challenge but with some planning and thought put behind it, you’ll be surprised with what can be done.
On that rather encouraging note, we’ll leave it up to you to explore what online webinars can do for you.