When to use video calls
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When to use video calls

27th February 2020
By Tom Ladle

You know what they say, there’s a time and a place for everything including when to use video calls. We’ve always stood by the notion that face-to-face is the best option but when that’s not viable, adding video to your meeting is the closest you’ll get. A 2019 survey found that a massive 96% of respondents agreed that video conferencing software is effective for improving connectivity between remote team members[1]. So, here are some scenarios that are ripe for video.

Interacting with clients

If you work with long distance clients, then a face-to-face meeting is often reserved for those special occasions. A round journey of four hours for a twenty-minute update is pointless. Nevertheless, you want to be able to maintain a good relationship with clients, one that can be hindered by over reliance on email and phone calls. We’re not saying have a video call to discuss every tiny detail but when you want to make a meeting more personable and friendly, then adding video is a great way to achieve this.

More tips on managing long-distance client relationships with video are waiting for you (oh-don’t mention it).

Job interviews

Whilst telephone interviews are great for getting an initial feel for a potential candidate, a video interview is fantastic for developing a better picture of how someone communicates by looking at body language and mannerisms. Someone could come across extremely professional on the phone and then rock a dressing gown in their video interview (absurd example, but you get the point). You can also cast your net much further by using video calls for interviews. You don’t have to rely on candidates who can easily commute to the office but rather look at remote workers. Using a video interview is the perfect way to assess how well they’d be able to communicate when working remotely. Today employing someone less suitable for the role for the convenience of location isn’t necessary.

Want some tips for conducting interviews with video? Again, we’ve got you covered.

Communicating with remote workers

A downside to remote working is that communication can be difficult. Being in the office means it’s a lot easier to have a quick catch up over a coffee or even spin round on your desk chair for an update. Face-to-face communication is vital for productivity. Use video to keep remote workers in the loop and prevent any feelings of isolation they may feel working away from a social environment, such as the office. After all we are social beings.

Short and snappy

So, there you have it, three (the magic number) ideal scenarios for when to use video calls. Remote and flexible working is something we are seeing more and more companies coming under pressure to adopt and this tech can make that step a little easier. As this tech continues to evolve and improve, we will see it becoming a crucial communication tool across the board and the distinction between a face-to-face meeting and a virtual one will only become less obvious.

[1] https://www.owllabs.com/blog/video-conferencing-statistics


Top notch video, screen share plus smooth audio – that’s meeting magic.